Brad Cooper had a great entry here about the struggle to sell advertising to the “youth demographic” on traditional television broadcasting.  The point:

Teens and twenty-somethings don’t watch TV anymore; they don’t read newspapers; and they’re technologically promiscuous — how can big media sell advertising against them if you can’t corner them in front of any single device?

My first reaction?  Duh!

I mean, come on! I haven’t watched MTV in years. (Especially since they stopped playing actual Music Videos…)

I don’t even have Cable.  Any “TV” that I do watch is through my blazing fast 8mb-download hooked up to my wireless router for maximum viewage and pleasure… anywhere I want.

Sheesh!  The first link in that quote says that the average TV viewer age is now 50…  FIFTY!  And the second link states something as obvious as when my daughter has soiled her diaper: “Appa, poopie!”

Younger news consumers less likely to read *GASP* print newspapers!  (emphasis added is mine…)

Ok. So, what’s the point?

Viewers are headed to the Internet.  If that’s the case, then we, being bright and savvy techno-evangelicals, need to move there too.  But we need to be smart.  Brad asked a really good question about “How we should the church use technology engage with the culture?”

I said with a buttload of Holy Spirit-led wisdom and yet at the very same time courageously.  We need an entrepreneurial burn in us… a passion to keep pushing the boundaries of online technology for the Church.

We can take a lot of great lessons-learned from the online world too; how they’ve engaged, succeeded, and failed.  They do it for money and for self-glory.  We do it for the Fame and Glory of Jesus Christ.

I’m pumped up.  I love God and I really really really really really really really really really like online technology.  So it seems I’m in the right spot.